Hint: It’s not a fancy drone video or a trendy TikTok—though those help! And if you follow my channel my niece recently starred in an episode of this condo is bigger than you think….
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LOL
Your options are
Market it Yourself
Hire a low cost/entry only agent
Hire a REALTOR®
I was a for sale by owner once before I got into real estate. I learned there was so much more that went into positioning my home. I learned it’s about preparing the home, pricing the home and the right marketing on the home.
Right marketing has to do with the right time, and the right eyes on the property.
For this blogs purpose let’s talk about getting the right eyes on the property.
Quick Take
According to the latest data from the National Association of REALTORS® (NAR),
86 % of buyers rely on a REALTOR® as their primary search source.
73 % also comb online listings—and nearly all of those listings flow directly from the REALTOR-run Multiple Listing Service (MLS).
Translation? Hiring a licensed Vermont REALTOR® is the single most powerful marketing move you can make. Everything else—yard signs, open houses, social media—stacks on top of that MLS foundation.
Why the MLS Supercharges Your Exposure
Instant Syndication
A single MLS entry distributes your listing to 500 + regional and national real-estate portals—no extra uploads needed.
Agent-to-Agent Network Effect
92 % of buyers hire an agent. Those agents live inside the MLS every day, screening homes that match their clients’ wish lists. If you think about it agents are the salesforce of your property. Miss marketing to them and you miss putting it in front of one of the most aggressive sales teams you could hire!!!
Credibility & Compliance
Built-in accuracy requirements mean buyers (and their lenders) trust the data—so qualified offers arrive faster.
….“But Can’t I Just Find a Buyer Myself?”
Yes… but will that buyer be ready, willing, and able to close? A REALTOR® filters out the tire-kickers, handles negotiations, and protects you from costly missteps unique to Vermont’s water, septic, and appraisal rules.
Supporting Cast: Yard Signs, Open Houses & Social Media
| Tool | What it does | Why it works with the mls |
| Yard Sign | Captures drive-by traffic and curious neighbors | Sign points prospects to the online MLS listing for full details. |
| Open House | Low-pressure, in-person preview for buyers and agents. | Your agent gathers feedback and can often field offers on the spot. |
| Social Blast | Reaches relocating buyers scrolling Instagram or Facebook | Posts link back to the MLS entry, keeping data accurate and leads trackable. |
| Google/paid meta adds | Serves your listing to buyers actively searching phrases like ‘homes for sale in vt’ | Great for amplifying visibility in the first 7–10 days, but still relies on the MLS link or a property landing page for photos, disclosures, and scheduling showings. |
| Front porch forum | Reaches hyper-local neighbors who may know someone eager to move into the area—or who are themselves looking to upsize or downsize nearby. | Perfect low-cost buzz builder, yet traffic ultimately funnels back to your agent-managed listing for vetted showings and paperwork. |
| Print publications | Catches less tech savvy buyers, weekend browsers at cafes | Helpful for brand legitimacy but can’t provide real time updates or 3-D tours hosted on MLS |
How we can layer these channels
- We will discuss a key launch day and time on MLS first to capture agents and serious buyers.
- Add your listing to Facebook marketplace, our social platforms including Facebook and Instagram as well as our YouTube channel
- We run SEO/search engine optimized adds Google or YouTube targeting your town + neighboring zip codes for “new listing,” “open house,” and price-point keywords.
- We encourage our clients to post in their local Front Porch Forum the day your listing goes live; include a neighbor-to-neighbor note (“Know anyone who’d love to live here?”).
- Host open houses typically 1st weekend on market and future if promoting during price drops
Used strategically, these “amplifiers” expand your buyer pool without replacing the MLS foundation. They’re the megaphone—your REALTOR® listing is the message.
Ready to Maximize Your Sale Price?
Book your free 15-minute Marketing Strategy Call.
We’ll price, stage, and list your home on the MLS—then broadcast it everywhere buyers look.
